![]() ![]() Not only did Nalden meet his co-founder Beerens through it, the company's nontraditional wallpaper advertising format stems from his experience with full-screen ads on. His blog has played an important role in WeTransfer as we know it today. “Nalden has been my nickname since I was 10 years old,” he explained, “That sort of got out of hand when I started blogging. At the tender age of 13 Nalden started tinkering with websites and at 16 his eponymous now-defunct blog became profitable – six months after he started it. Launched in 2009 by Nalden (pictured) and Bas Beerens, the Amsterdam-based company was bootstrapped until recently when it announced a $25 million Series A round from Highland Capital Partners Europe-which now has a minority share in the company-to fuel growth internationally, particularly in the US.įollowing the latest cash injection, we spoke to WeTransfer co-founder Nalden about rolling out a nontraditional advertising model, the importance of design for the company and why it was the right time to take external financing.įrom the very beginning, the aim was to create a file-sharing service that was simple, intuitive and hassle-free, said Nalden in an interview with .īorn as Ronald Hans, Nalden is someone that could be dubbed a ‘digital native’. ![]() It also claims to be “consistently profitable” since 2013. Having originally gained momentum through its free service, which allows users to share large documents and files up to 2GB in size, WeTransfer has since grown to more than 25 million monthly active users that send about 70 million transfers per month. Other times, it’s an illustrated ad for WeTransfer Plus, a paid version of the file-transferring service that offers additional features.īut if it’s your first time on the site, it might take a couple of seconds before you realise what WeTransfer actually is – an online file-sharing platform that lets users send and transfer large files. Another time, it was a blindingly bright and blatant Easter promotion for a skiing vacation package in Austria. One time, it was a serene and striking image of a figure cloaked in flowing black fabric standing in an arid landscape shot by a photographer, whose portfolio you could check out when clicking-through the image or her name on the bottom right-hand corner. Still unsure? Reach out to us here, we'll make it right.Each time you land on the WeTransfer homepage, you’re served up with a full-screen wallpaper that doesn’t cease to catch your attention. So, if you were on a monthly plan but want to change to a yearly plan now that your subscription has expired, you can do this when upgrading again. If your subscription plan has ended, you can always resubscribe with a different plan. We're humans so we often change our minds which is why we've made it possible for you to change the plan (or change your mind) as many times as you want, before you process the check out.Ĭhange your subscription while you're selecting your payment method. Your plan will be set after that first step, but maybe you changed your mind and instead of signing up for the monthly plan, you wanted to sign up to a year? The monthly subscription will be pre-selected by design but you can change that. Then you can decide between the monthly or the yearly subscription. You can choose between WeTransfer Pro and WeTransfer Premium. The choice is yours.īefore you complete your order, click to select the plan you want to proceed with. If you're reading this you probably already know that you can choose from two plans, WeTransfer Pro and WeTransfer Premium, and two subscriptions, either monthly or yearly. Hint: All it takes is a couple of clicks to select your preferred combination. ![]()
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